We strategically leveraged the Cinco De Mayo holiday to highlight our recently launched Coconut Limeade flavor. Our focus was on capturing the attention of both Save Mart shoppers and enthusiasts of sparkling water. To achieve this, we implemented a geo-targeted digital campaign designed to drive consumers to local stores within a specific radius. Additionally, we had at-shelf recipe cards that tied into the holiday as well. This execution aimed to not only align with the festive occasion but to directly engage our target audience, creating awareness and driving interest in the brands newest product.