In collaboration with our agency, Beacon Media Group, we led the execution of a comprehensive media plan for the children's game brand, "The Floor Is Lava." Through the creation of new assets with our in-house creative team and the production company Diaframma, we harnessed the power of traditional linear TV, kid-focused digital media and digital platforms targeting parents. This strategic approach aimed to boost brand awareness, enhance engagement, and drive product purchases both in anticipation of and during the holiday season.