Pretzel Bites Sampling Cup Development

Mar 1

King's Hawaiian

To sample Pretzel Bites at scale across a multi-city tour, King's Hawaiian needed a sampling format that didn't exist yet. The product had a 7-day shelf life once unfrozen, which made logistics complex, and with no existing brand template to work from, this was a new product development project in every sense of the word.

Brand Planning
CPG
Innovation
Sampling

Year
2024
Role
Product Manager, Innnovation
External Partners
-

The Strategy

We treated the sampling cup like a full product launch, running packaging design, manufacturing, supply chain, shelf life testing, and regulatory approvals in parallel to hit a tight timeline. When my team was restructered mid-development, I absorbed full ownership and drove it to completion solo.

The Execution

       Packaging design and format developed from scratch with no existing brand template
Manufacturing partner identified and production process built for the new format
Supply chain and 3PL logistics plan built to support multi-city tour distribution
Shelf life testing conducted to validate product integrity across the distribution timeline
Custom labels developed to solve for space constraints

  