A collage of four images from left to right, first image of children playing Floor Is Lava, second image of a young girl playing with Hot Wheels trackset, third image is front of an event activation booth, last is Eli Manning sharing pretzel bites

Strategy · Creative · Execution

Marketing that moves people.

Creating fun, impactful, senior-level brand strategies and integrated campaigns for national brands and growth-stage companies.

See My Work Let's Talk

BY THE NUMBERS12+
Years driving brand & partner growth
40+
National brands supported
100+
Integrated campaigns executed
10M+
Media impressions generated
50+
Live events and activations executed
$300M+
In brand P&L managed across career

Brands Supported

What I do

        Brand Planning
Develop the foundational DNA that makes up your brand.

        Marketing Strategy
Establish a blueprint for how to reach your core audience.

        Campaign Development
Create engaging campaigns that connect with audiences.

        Content Management
Production, distribution and organization of your content.

Featured Projects

Featured

CAMPAIGN DEVELOPMENT, CPG, EXPERIENTIAL, PRODUCT LAUNCH, SOCIAL, INFLUENCER, SWEEPSTAKES

Pretzel Bites Snack House Tour

CAMPAIGN DEVELOPMENT, CPG, EXPERIENTIAL, PRODUCT LAUNCH, SOCIAL, INFLUENCER, SWEEPSTAKES

King's Hawaiian was entering a brand new snack category with the launch of Pretzel Bites. The product needed to earn consumer awareness and retail velocity before it ever hit shelves, in a competitive snack market where new products live and die by trial.

CAMPAIGN DEVELOPMENT, TOYS, GAMES, PAID MEDIA, DIGITAL

‘The Floor Is Lava’ Holiday Media

CAMPAIGN DEVELOPMENT, TOYS, GAMES, PAID MEDIA, DIGITAL

The holiday season is the most competitive retail window in the toy category. The Floor is Lava needed to stay top of mind with both kids and parents simultaneously during the critical Thanksgiving window, with fresh creative and enough media weight to cut through.

Read more →

CAMPAIGN DEVELOPMENT, TOYS, GAMES, PAID MEDIA, DIGITAL

BRAND PLANNING, MARKETING STRATEGY, PRODUCT DEVELOPMENT, LICENSING, P&L MANAGEMENT, GO-TO-MARKET, PORTFOLIO STRATEGY

RacerVerse Brand Launch

BRAND PLANNING, MARKETING STRATEGY, PRODUCT DEVELOPMENT, LICENSING, P&L MANAGEMENT, GO-TO-MARKET, PORTFOLIO STRATEGY

Hot Wheels RacerVerse was Mattel's most ambitious licensed toy launch in years, a brand new line where characters from across pop culture could become Hot Wheels racers. Building it required aligning internal teams, major entertainment licensors, retail partners, and global distribution channels simultaneously, all before a single unit shipped

CAMPAIGN DEVELOPMENT, NONPROFIT, PARTNERSHIP, EXPERIENTIAL, AWARENESS

Super Bowl LII Sponsorship

CAMPAIGN DEVELOPMENT, NONPROFIT, PARTNERSHIP, EXPERIENTIAL, AWARENESS

NMDP needed to grow brand awareness and drive bone marrow donor registrations among younger audiences. The challenge was creating urgency around a cause most people have never personally encountered, at the most crowded media moment of the year.

Read more →

CAMPAIGN DEVELOPMENT, NONPROFIT, PARTNERSHIP, EXPERIENTIAL, AWARENESS