BRAND PLANNING, MARKETING STRATEGY, PRODUCT DEVELOPMENT, LICENSING, P&L MANAGEMENT, GO-TO-MARKET, PORTFOLIO STRATEGY Terrance Hunter BRAND PLANNING, MARKETING STRATEGY, PRODUCT DEVELOPMENT, LICENSING, P&L MANAGEMENT, GO-TO-MARKET, PORTFOLIO STRATEGY Terrance Hunter

RacerVerse Brand Launch

Hot Wheels RacerVerse was Mattel's most ambitious licensed toy launch in years, a brand new line where characters from across pop culture could become Hot Wheels racers. Building it required aligning internal teams, major entertainment licensors, retail partners, and global distribution channels simultaneously, all before a single unit shipped

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