King's Hawaiian had equity in a beloved product but an open question about where it could grow next. To expand into new categories and consumption occasions, the brand needed to stop relying on intuition and start listening directly to consumers, particularly younger ones who weren't reaching for King's Hawaiian outside of dinner.

Hot Wheels RacerVerse was Mattel's most ambitious licensed toy launch in years, a brand new line where characters from across pop culture could become Hot Wheels racers. Building it required aligning internal teams, major entertainment licensors, retail partners, and global distribution channels simultaneously, all before a single unit shipped

The toy industry evolves quickly and staying relevant requires knowing what is coming before it arrives. Hot Wheels Monster Trucks needed a forward-looking view of where the category was heading and a clear framework for how the brand could get ahead of it in product development.