CAMPAIGN DEVELOPMENT, CPG, EXPERIENTIAL, PRODUCT LAUNCH, SOCIAL, INFLUENCER, SWEEPSTAKES Terrance Hunter CAMPAIGN DEVELOPMENT, CPG, EXPERIENTIAL, PRODUCT LAUNCH, SOCIAL, INFLUENCER, SWEEPSTAKES Terrance Hunter

Pretzel Bites Snack House Tour

King's Hawaiian was entering a brand new snack category with the launch of Pretzel Bites. The product needed to earn consumer awareness and retail velocity before it ever hit shelves, in a competitive snack market where new products live and die by trial.

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