‘The Floor Is Lava’ Holiday Media
Goliath Games
The holiday season is the most competitive retail window in the toy category. The Floor is Lava needed to stay top of mind with both kids and parents simultaneously during the critical Thanksgiving window, with fresh creative and enough media weight to cut through.
Campaign Development
Toys/Games
Paid Media
Digital
The Strategy
We built a 360-degree holiday campaign with new creative at its core, then deployed it across a media mix designed to reach kids on the screens they watch and parents on the screens where they make purchase decisions.
The Execution
- Brand new commercial developed with production partner Diaframma
- Linear TV campaign deployed for broad household reach during the holiday window
- Kid-focused digital media activated to drive direct engagement with young consumers
- Parent-targeted digital platforms activated to convert awareness into purchase intent
The Results
30M+
Media impressions across campaign
3.7M+
Digital video views
$2M+
Retail sales by end of campaign
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