The Lunar Dial Pre-Sale
Goliath Games
The Lunar Dial was a new board game entering a crowded market with no existing audience to market to. It had a distinct aesthetic and a clear niche, but without shelf presence yet, awareness and pre-sale demand had to be built entirely through digital and earned channels before the game ever reached retail.
Campaign Development
Toys/Games
Digital
Influencer
Partnership
The Strategy
We identified the audience most likely to respond to the game's tone and went to where they already were, using podcast advertising and social influencers to reach them in a way that felt native rather than promotional, and drove pre-sale purchases before the official launch.
The Execution
- Morbid Podcast Network partnership activated with podcast advertising driving traffic to digital retail
- TikTok influencer activations producing organic-feeling pre-launch content
- Instagram influencer activations building visual awareness and driving pre-sale click-through
- Digital retail traffic strategy coordinated across Amazon platform
The Results
9.1M+
Digital media impressions
72K+
Ad clicks and interactions
3K+
Units sold during two-week pre-sale window
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