King's Hawaiian had equity in a beloved product but an open question about where it could grow next. To expand into new categories and consumption occasions, the brand needed to stop relying on intuition and start listening directly to consumers, particularly younger ones who weren't reaching for King's Hawaiian outside of dinner.

To sample Pretzel Bites at scale across a multi-city tour, King's Hawaiian needed a sampling format that didn't exist yet. The product had a 7-day shelf life once unfrozen, which made logistics complex, and with no existing brand template to work from, this was a new product development project in every sense of the word.

Hot Wheels RacerVerse was Mattel's most ambitious licensed toy launch in years, a brand new line where characters from across pop culture could become Hot Wheels racers. Building it required aligning internal teams, major entertainment licensors, retail partners, and global distribution channels simultaneously, all before a single unit shipped

Hot Wheels Mario Kart needed a data-backed roadmap for 2024 product planning within the Super Mario Bros license. The question wasn't simply which characters were popular — it was which themes had the strongest commercial momentum, the broadest consumer appeal, and the most natural fit with the existing product ecosystem.

The toy industry evolves quickly and staying relevant requires knowing what is coming before it arrives. Hot Wheels Monster Trucks needed a forward-looking view of where the category was heading and a clear framework for how the brand could get ahead of it in product development.