Coco Limeade Cinco De Mayo Digital

CAMPAIGN DEVELOPMENTBEVERAGESHOPPERRETAILDIGITAL

Jul 1

Talking Rain Beverage Company

Sparkling Ice's new Coconut Limeade flavor was a natural fit for Cinco de Mayo, but cultural relevance alone doesn't move product off shelves. The brand needed to convert that occasion alignment into actual foot traffic and sales at Save Mart locations during the holiday window.

Campaign Development
Beverage
Shopper
Retail
Digital

Year
2021
Role
Shopper Marketing Manager, West
External Partners
GroundTruth

The Strategy

We connected the digital and physical touchpoints, using geo-targeted digital to drive shoppers to their nearest Save Mart and closing the loop in-store with recipe cards at shelf that gave consumers both a reason and a way to use the product.

The Execution

       Geo-targeted digital campaign executed via Ground Truth, driving foot traffic to Save Mart locations
Holiday-themed Coconut Limeade recipe cards designed and deployed at shelf
In-store and digital elements coordinated to create a seamless path from phone to shelf