The holiday season floods grocery shelves with competition and promotional noise. Sparkling Ice needed a way to capture shopper attention and drive measurable sales lift in key regional grocery chains without getting lost in the seasonal clutter.

Sparkling Ice's new Coconut Limeade flavor was a natural fit for Cinco de Mayo, but cultural relevance alone doesn't move product off shelves. The brand needed to convert that occasion alignment into actual foot traffic and sales at Save Mart locations during the holiday window.