Sparkling Ice Holiday Sweepstakes
Talking Rain Beverage Company
The holiday season floods grocery shelves with competition and promotional noise. Sparkling Ice needed a way to capture shopper attention and drive measurable sales lift in key regional grocery chains without getting lost in the seasonal clutter.
Campaign Development
Beverage
Shopper
Retail
Sweepstakes
The Strategy
We gave shoppers a reason to engage beyond the product itself, creating holiday-themed sweepstakes programs with two major regional grocery partners that activated both at the shelf and online to drive participation, trial, and purchase.
The Execution
- Holiday-themed sweepstakes programs developed and executed with two major regional grocery partners
- Festive in-store displays and promotional materials designed and deployed at point of sale
- Social media sweepstakes component developed to extend reach and drive additional entries beyond the store
The Results
3K+
Sweepstake entries across retail partners
10K+
Social impressions generated
118%
Increase in retail sales versus year prior
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