The holiday season is the most competitive retail window in the toy category. The Floor is Lava needed to stay top of mind with both kids and parents simultaneously during the critical Thanksgiving window, with fresh creative and enough media weight to cut through.

The Lunar Dial was a new board game entering a crowded market with no existing audience to market to. It had a distinct aesthetic and a clear niche, but without shelf presence yet, awareness and pre-sale demand had to be built entirely through digital and earned channels before the game ever reached retail.

Hot Wheels Mario Kart needed a data-backed roadmap for 2024 product planning within the Super Mario Bros license. The question wasn't simply which characters were popular — it was which themes had the strongest commercial momentum, the broadest consumer appeal, and the most natural fit with the existing product ecosystem.

The toy industry evolves quickly and staying relevant requires knowing what is coming before it arrives. Hot Wheels Monster Trucks needed a forward-looking view of where the category was heading and a clear framework for how the brand could get ahead of it in product development.