The holiday season is the most competitive retail window in the toy category. The Floor is Lava needed to stay top of mind with both kids and parents simultaneously during the critical Thanksgiving window, with fresh creative and enough media weight to cut through.

The Lunar Dial was a new board game entering a crowded market with no existing audience to market to. It had a distinct aesthetic and a clear niche, but without shelf presence yet, awareness and pre-sale demand had to be built entirely through digital and earned channels before the game ever reached retail.

Sparkling Ice's new Coconut Limeade flavor was a natural fit for Cinco de Mayo, but cultural relevance alone doesn't move product off shelves. The brand needed to convert that occasion alignment into actual foot traffic and sales at Save Mart locations during the holiday window.