King's Hawaiian was entering a brand new snack category with the launch of Pretzel Bites. The product needed to earn consumer awareness and retail velocity before it ever hit shelves, in a competitive snack market where new products live and die by trial.

King's Hawaiian had a licensing partnership with Illumination and Universal for Despicable Me 4, and theatrical was an untapped channel for Pretzel Bites. With one of the summer's biggest animated films as the vehicle, there was an opportunity to put the product in front of millions of moviegoers nationwide at the exact moment they were looking for something to snack on.

The holiday season is the most competitive retail window in the toy category. The Floor is Lava needed to stay top of mind with both kids and parents simultaneously during the critical Thanksgiving window, with fresh creative and enough media weight to cut through.

The Lunar Dial was a new board game entering a crowded market with no existing audience to market to. It had a distinct aesthetic and a clear niche, but without shelf presence yet, awareness and pre-sale demand had to be built entirely through digital and earned channels before the game ever reached retail.

The holiday season floods grocery shelves with competition and promotional noise. Sparkling Ice needed a way to capture shopper attention and drive measurable sales lift in key regional grocery chains without getting lost in the seasonal clutter.

Sparkling Ice's new Coconut Limeade flavor was a natural fit for Cinco de Mayo, but cultural relevance alone doesn't move product off shelves. The brand needed to convert that occasion alignment into actual foot traffic and sales at Save Mart locations during the holiday window.

African-Americans are critically underrepresented on NMDP's donor registry, creating dangerous gaps for Black patients with blood diseases who need a compatible match. NMDP needed to engage the Black community in a way that felt genuine rather than transactional, and do it within a concentrated timeframe.

NMDP had never launched outside the United States. Mexico was the first. The market came with real barriers: deep cultural reluctance around donation, low institutional trust, and limited awareness of blood diseases and transplantation. A translation of the US strategy was not going to work.

NMDP needed to grow brand awareness and drive bone marrow donor registrations among younger audiences. The challenge was creating urgency around a cause most people have never personally encountered, at the most crowded media moment of the year.